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Updated August 20, 2007
Tourism and Recreation Clients
RRC Associates offers research and consulting services to ski area and resort operators and various non-profits, tourist organizations, and others interested in the tourism industry. Our work projects normally include primary research to document visitor demographics, satisfaction with various attributes of the visit, competition, advertising awareness, feedback on areas for improvement, spending patterns, and other key areas of interest. Given our depth of clients, we are able to provide a performance benchmarking analysis, which compares individual resort operators to industry norms. These studies frequently form the basis for advertising plans, capital improvements, branding concepts, or marketing master plans for our clients.
Click here for a list of some of our tourism clients.
Trade Associations and Trade Groups
RRC Associates also provides research and consulting services for trade associations and trade groups. A variety of research tools are used to track participation or purchasing trends, including panel surveys, focus groups, and on-site surveys as well tracking industry statistics and transactional data. Typically, RRC's efforts result in various types of written and statistical information, as well as strategic advice regarding planning of conferences, improved vitality and growth of the industry, identification of key metrics for future tracking, and evaluation of effectiveness of current programs.
National Ski Areas Association (NSAA) - RRC is the primary research provider for NSAA. The Kottke National End of Season Survey, the National Demographic Survey, and The Economic Analysis of United States Ski Areas represent three important studies conducted annually. In addition, RRC has been instrumental in developing the "Model for Growth," a long-range visitation projection and strategic marketing tool that has helped the industry achieve growth in both visitation and profitability.
Canadian Ski Council - RRC has provided extensive strategic and statistical tracking for the Canadian Ski Council and its several region association members. This work manifests itself both in the Canadian Model for Growth, and also the National Demographic Survey. Extensive communications of results take place at regional and national meetings in Canada throughout the spring and summer.
Colorado Ski Country USA - RRC has had an ongoing relationship with the Colorado ski industry and has conducted numerous studies for the state's trade organization, Colorado Ski Country USA. The firm has used intercept and telephone surveys and large online panels of Colorado skiers and riders to gather timely and precise information concerning participation and opinions regarding economic impacts of skiing/snowboarding on the state economy, dynamics of the industry statewide, and evaluation of specific programs such as the 5th Grade Ski Passport, etc.
Click here for a link to a printable sheet summarizing our experience with Trade Associations and Trade Groups.
Real Estate Market Feasibility
RRC Associates has an extensive background with real estate feasibility studies and research. Such analyses might include price per square foot of existing sales, days on the market, building permit activity, other proposed residential developments, competitive analysis, likely buyer profiles and demographics, and retail/commercial analysis. Based on the patterns and findings from our research, we typically make observations and provide guidance regarding development assumptions, including sales prices and absorption, unit types and sizes, phasing, mixed use feasibility, and potential retail/commercial uses.
Click here for a link to a printable sheet summarizing our experience with Real Estate Market Feasibility and Assessment.
Click here for a list of some of our recent Real Estate Market Feasibility and Assessment clients.
Community Surveys
RRC Associates has a broad familiarity with community surveys for towns and cities as a tool for obtaining input for comprehensive plans. Typically, the goal of the studies is to obtain citizen input on a variety of topics related to determining community needs and priorities for the future (and how they will be paid for), as well as evaluating current city services. Frequently the goal is to establish and implement a comprehensive vision of a city's future, supported by community-wide consensus. The studies also assist in the formulation of policy statements that guide the assessment of city Comprehensive Plans and Growth Management Policies.
Click here for a link to a printable sheet summarizing our experience with Community Surveys.
Parks and Recreation, Open Space and Trails Needs Assessment
RRC Associates has extensive experience with parks and recreation and open space and trails needs assessment studies for cities, counties, and recreation districts. The goal of the studies is to obtain citizen input on a variety of topics related to parks and recreation use and community priorities for future improvements, with particular emphasis on support for community recreation centers and aquatic facilities. A variety of research techniques are used in the studies, including telephone, mail, Internet, user surveys, and focus groups. Current satisfaction levels with existing facilities and programs are also measured, as is the relative importance of specific new priorities, facilities, and policies most desired and needed by the communities. Results and conclusions from the research help guide the development of recreation master plans in the communities.
Click here for a link to a printable sheet summarizing our experience with Parks and Recreation projects.
Private Clubs
RRC Associates has valuable perspective on club-related real estate evaluations. The firm has been involved in planning and programming for various types of clubs, ranging from golf to alpine skiing-centered facilities. Frequently our work involves totally private membership clubs, however, issues often involve the integration of destination hotel/resort guests into the facility with the minimum of disruption. We have also frequently worked on evaluating various types of real estate-related resort club and interval formats.
Typically, our work involves the use of survey research to probe the opinions of members or prospective members or buyers. RRC has conducted research at the earliest stages of club planning, but we have also continued on with many club facilities to investigate satisfaction levels over time, fees and dues structures, and amenities and features that are desired by members.
Click here for a link to a printable sheet summarizing our experience with Private Clubs.
Special Events Surveys
RRC has extensive experience conducting research programs for special events in a variety of destination settings. Typically the goal of the studies is to provide a wide array of information concerning various aspects of the events, including tracking of visitor demographic characteristics, spending characteristics, measurement of satisfaction and strengths/weaknesses of special event programming, advertising awareness/effectiveness, and other areas of interest. In addition, the level and volume of "draw" of each event in attracting visitors to the destination, along with an analysis of the resultant economic impact of each event in terms of generating benefit to the local community, is also a key component of the studies. Actionable suggestions for improving each event are provided. Surveys of visitors and of target markets are conducted using intercept, mailback, telephone, and Internet survey techniques.
Click here for a link to a printable sheet summarizing our experience with Special Events Surveys.
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